Wednesday, December 29, 2010

Environmental Responsibility

If you have 10 minutes to spare, I highly recommend this Ted Talk:

Lewis Pugh, a crazy Brit, swam the North Pole a few years ago to raise awareness about the implications of climate change.  That was not a typo. He swam the North Pole.  Recently, he's been up to more insane swims...

I've discussed sustainability in previous blog posts, but I still think the idea of business + sustainability as a viable business model has a long way to go before it really catches on in the United States.  However, there are companies that are putting forth effort to champion "greener" behavior.  And, these companies actually have job openings specifically aimed at creating the link between profitability and sustainability.

Here are some examples:

Medline Industries, Sustainability Program Manager

Avery Dennison Groups, Sustainability Manager

Lowe's, Sustainability Manager

I strongly believe that business and the corporate world will be the 'driver' for the implementation of effective sustainable and earth-friendly policies and will be critical in shaping new social norms regarding our 'environments.'  That's why jobs like these are so interesting--they are creating a foundation for much, much bigger things to come!

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