Showing posts with label csr. Show all posts
Showing posts with label csr. Show all posts

Wednesday, December 29, 2010

Environmental Responsibility

If you have 10 minutes to spare, I highly recommend this Ted Talk:




Lewis Pugh, a crazy Brit, swam the North Pole a few years ago to raise awareness about the implications of climate change.  That was not a typo. He swam the North Pole.  Recently, he's been up to more insane swims...


I've discussed sustainability in previous blog posts, but I still think the idea of business + sustainability as a viable business model has a long way to go before it really catches on in the United States.  However, there are companies that are putting forth effort to champion "greener" behavior.  And, these companies actually have job openings specifically aimed at creating the link between profitability and sustainability.


Here are some examples:


Medline Industries, Sustainability Program Manager


Avery Dennison Groups, Sustainability Manager


Lowe's, Sustainability Manager


I strongly believe that business and the corporate world will be the 'driver' for the implementation of effective sustainable and earth-friendly policies and will be critical in shaping new social norms regarding our 'environments.'  That's why jobs like these are so interesting--they are creating a foundation for much, much bigger things to come!

Tuesday, October 26, 2010

Corporate Wellness and Social Responsibility: Should there be a connection?

Warning:  This is my opinion. I suspect some of you won't like it. But,  I really do want your feedback as this is a topic that fascinates me.

Corporate Social Responsibility is quickly becoming the "hot" business topic.  Let me back up.  Even though CSR is now an issue critical to the sustainability of any corporation, many people are still unfamiliar with the term.  Unfortunately, I can't give you a universally accepted definition, but I can at least provide some guidance with help from good ol' Wiki:

"Corporate Social Responsibility is commonly described by its promoters as aligning a company's activities with the social, economic and environmental expectations of its "stakeholders.""

I could spend the better part of a decade posting links about the topic, but instead, I want to focus on an issue I brought up about a week ago. In this post I discussed how Volkswagen is requiring some of its employees to take part in a mandatory fitness program.  

I'm a fitness freak, so I am biased, but it seems to me that people ought to be weary of companies that don't have fitness standards for their employees.  Isn't it in everyone's best interest for each of us to be in better shape?  Companies that don't have standards and programs in place for their employees to improve their health can't be considered socially responsible--to their employees or any of us.

My Dad (I love him, but damn, he can be hard-headed.--That's where I must get it.) has told me for years that one of the most important aspects to living is to be a contributor to society and not "suck" off the "system."

One of the easiest ways to become less of a burden on society is to consume less--to be more fit. I know this sounds anti-American, but we are gluttons. Let's face it. We are accustomed to having way more than we actually need.  Of course, businesses also prosper from our over-indulgence, which makes me wonder how corporate social responsibility is anything but "window dressing."

Anyway, rant over. Working out will make you feel better. Healthier employees should make companies happier and more productive. It is in our best interest and everyone else's to take better care of our bodies.  Besides, how can we promote corporate social responsibility if we can't even take care of ourselves?

Here are a couple of links to the corporate wellness arena:

I would love to get your thoughts on all of this. Specifically, 
1.) Do we, as US residents, have a moral obligation to each other to be in better shape? 
2.) Do companies have a moral obligation to encourage employees to live healthier lives? 
3.)Should fitness standards be discussed within the realm of Corporate Social Responsibility?

Any feedback is welcome. Thank-you for reading.